NALDC

Since 1915, Fruit and Vegetable Market News reports have provided an exchange of information among growers, shippers, wholesalers, and others on current supplies, demand, and prices of over 400 fresh fruit, vegetable, nut, ornamental, and other specialty crops. Because of the perishable and seasonal nature of fresh fruits and vegetables, prices and supplies fluctuate rapidly from day to day, and even from hour to hour. Thus, fast, timely and impartial reporting of supply, price, and market conditions helps facilitate an efficient marketing system.