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How new products find their place in the marketing system


Author:
Caswell, J.A. and Preston, W.P.
Source:
USDA
Year:
1992
Subject:
new products, marketing, and consumer preferences
Format:
p. 9-14.
Language:
English
Collection:
Rural Development Publications Collection
Permanent URL:
http://handle.nal.usda.gov/10113/IND93048051