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Marketing Ben & Jerry's equals fun


Author:
Durstewitz, J.
Source:
USDA
Year:
1988
Subject:
ice cream, retail marketing, advertising, and case studies
Format:
p. 145-148. ill.
Language:
English
Collection:
Rural Development Publications Collection
Permanent URL:
http://handle.nal.usda.gov/10113/IND89023147