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MLA

Gardner, Kelsey B, and Neil H Borden. "Advertising: Another Viewpoint." , 183-187.. Print

APA

Gardner, K. B, & Borden, N. H. (0000). Advertising: Another Viewpoint.

Chicago

Gardner, Kelsey B., and Neil H Borden. "Advertising: Another Viewpoint" (1954): 183-187..