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Couponing's growth in food marketing


Author:
Gallo, Anthony E., Hamm, Larry G., Zellner, James A., United States, Department of Agriculture, and Economic Research Service
Source:
USDA
Year:
0000
Subject:
Coupons (Retail trade) and Food industry and trade
Abstract:
Abstract: A USDA report analyzes the use of redeemable coupons in food stores for food by consumers as a marketing tool by food manufacturers and retailers and in the marketing of farm produce. The survey determined that the number of "money-off" coupons distributed by manufacturers and retailers rose 900% (from 10 billion to 90 billion) between 1965-1980. Approximately 80% of US households redeemed coupons in 1979, making coupons the most rapid-growing form of food advertising, even though they still comprise the smallest part of all food advertising (rising from less than 6% of 1970 total advertising expenditures to 11% in 1979). (wz)
Format:
v, 17 p. : ill. ; 28 cm.
Language:
English
Publisher:
U.S. Dept. of Agriculture, Economic Research Service
Collection:
Rural Development Publications Collection
Permanent URL:
http://handle.nal.usda.gov/10113/CAT87202156