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Analyses of generic dairy advertising, 1984-97
- Blisard, William Noel. and United States Department of Agriculture. Economic Research Service.
- An Economic Research Service report 1999
- Milk trade -- United States, Cheese -- United States -- Marketing, Advertising -- United States -- Cost effectiveness, simulation models, fluid milk, cheeses, advertising, econometrics, and United States
- U.S. Dept. of Agriculture, ERS
- USDA publications