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Northeastern United States
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advertising
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ice cream
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Durstewitz, J.
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Yearbook of agriculture
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Rural Development Publications Collection
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Marketing Ben & Jerry's equals fun.
Author:
Durstewitz, J.
Subject:
ice cream
,
retail marketing
,
advertising
,
case studies
,
Northeastern United States
Physical description:
p. 145-148.
Collection:
Rural Development Publications Collection
Series:
Yearbook of agriculture
Part Of:
Yearbook of agriculture. 1988
